Couldn't have put it better myself Mutley regards Hiscox
The first priority regards cases has got to be protection, then weight and then looks ... price is important but that varies depending on the customer.
Hiscox have the protection to weight ratio sorted, the vast majority of customers don't want a case that adds 3 or 4 times the weight, I'm told this regularly by players.
We also prefer buying from and supporting a UK company, this makes sense for us on many levels.
As for looks, well that is a very subjective topic, for me the case serves a purpose, to protect the guitar.
Hiscox do also have their 'Artist' range of cases available which we can offer to customers but it will increase the price and sometimes the lead time.