My 2 cents.
When I got my first Avalon (L32) I had never heard about Avalon. I was there to buy a Martin (my dream since I was 17). I tested Martin, Gibson and some others, and Avalon. The sound, the bright, the tone, everything was special (to me) in the Avalon. And still is.
So, there are differences among different brands.
In October I bought my second Avalon. A800, Master Luthier. JB made possible (thanks again JB) some sample recordings for me.
I have to say they were not too useful.
When the guitar arrives, I played the 'old' L32 and the new A800. Absolutely different. The tone wood (and probably the luthier's hand) made the difference.
Today, I have played my A800 probably every day since then (around three months) and the result is:
1. The recording was not useful at all
2. The sound today is completely different from the sound I got the first day. Now, with only three months it sounds full. (I feel excited only imagining how it will sound in a couple of years)
3. The sound today has nothing to do with the sample recording, made with the guitar recently 'born'.
4. I also read a lot about tone woods thanks to some replies to my initial post. After reading them I was exactly in the same level of ignorance. (Why? Because I had never really heard those sounds the articles were trying to describe).
But when I'm really discovering how the sound of my guitar is, is in this days, when both are starting to know each other.
As a summary.
1. Sample recordings should be recorded with already 'opened' guitars
2. To serve only a a reference
3. I think price is important, even at high levels. I think my A800 is a better quality guitar than my L32, which could have nothing to do with which of them I like the most (I don't know if a L32 is high level. At least the price in Spain was real high level).
That's all, Folks
Regards