There's two ways to approach this ... bringing it back to original as new condition or protect it from further damage.
Restoring to the "as new" condition will mean taking the bridge off, remove the current lacquer, re-spray the soundboard, fit new bridge and Bob's yer uncle ... however, your wallet will be about Â£350 lighter.
Protecting it could be as simple as fitting a scratch-plate but what type ?
A clear one can look messy if it's being stuck on over existing bad dings and dents, the sticky side can't stick to the dents which leaves air pocket marks
not very nice but will protect the guitar.
Using a coloured scratch-plate like tortoise shell will do the job but probably detract from the beauty of the guitar a bit ... but it's all a matter of taste.