This is an interesting point. However, take a look at Gibson and Martin. Gibson used to have a banner logo on the headstock. Martin have, and occasionally still use, the fancy CF with Martin going down the headstock. At some point most brands rebrand. I guess it's a case of how far you depart from the current.
For what it's worth, I prefer the 'new' Americana logo - it says more about where the guitars come from.