Just to confirm what we're doing here, as Jim says they are branded 'Craftine' which is a brand owned by an Irish music distribution company (who used to handle the Avalon Silver series) and who have approached Avalon exclusively to make these guitars. As the brand grows and develops, the collaboration with Avalon will be obvious.
Why Craftine and not Avalon? Good question, if anyone's asking. It has come about through the idea of a guitar with an overt Irishness, coupled with what we think is a unique concept - the double bevel acoustic (front & back). The conceptual input came from the guys behind Craftine.
It is also linked in with a new development in the Irish domestic music retail market, with the launch this week of the largest music shop anywhere in the UK or Ireland - http://www.xmusic.ie
- if you're interested. I paid a visit to the store last week while preparations for the opening were underway and I have to say it is most impressive - three floors covering 20,000 sq ft of retail space. Craftine will be centre stage in the very plush acoustic room!