The L25 shown will be one which was made last summer, when the weather was much better and will have been left to finish off on a sun lounger in the Gardens of Avalon.
This year, with rain every day in July, and 20 days in August, that wasn't possible - so both the guitars and the workforce are much paler, though still as lovely
Seriously though, there is not just one 'cedar' e.g Western Red, Alaskan etc and great colour variation. I recently saw one soundboard of cedar in the workshops that was well on its way to being black!
Your bet bet is to speak to JB on the subject when you are considering sourcing one; he's such an endlessly helpful and informative source.